A healthier, happier routine together.
A functional dog-treat range being developed around everyday joint, calming, skin-and-coat and dental-care routines.
Everyday treats with a clearer purpose.
Focused first range
Early access will open with a clearly defined benefit, feeding guidance and compliant product information.
Easy daily routine
Treat and chew formats are designed to fit naturally into everyday pet-care routines.
Clear product information
Final ingredients, feeding guidance, pack size and permitted claims will be confirmed before orders open.
Questions before joining
Is this product available to buy now?
Not yet. Join early access and we will let you know when the final product details and availability are confirmed.
Does joining early access cost anything?
No. No payment is taken and joining does not create an order or subscription.
Which PAW+ product would launch first?
The first PAW+ product will focus on one clearly defined care routine, with the final category confirmed before launch. Ingredients, feeding guidance and claims will only be confirmed after supplier and regulatory review.